From design and prototyping to precision manufacturing, Rochester Precision Optics is a trusted partner in delivering complete optics and photonics solutions. As part of their evolution, the rebrand needed to reflect their recent acquisition of ASE, establishing a clear visual connection between the two companies. This required a refreshed logo that could flexibly expand into a broader brand family as new entities are added.

We also designed a shared tradeshow booth for both the RPO and ASE brands. Since both teams regularly attend events, they needed a portable setup that would stand out in crowded exhibit halls.