We teamed up with our client to turn their clever MagZip component into a full-fledged consumer brand: ANKHGEAR. From naming and brand positioning to business goal alignment, we distilled the essence of ANKHGEAR and gave it a clear identity. We expanded the brand across digital and physical touchpoints — including a fresh tagline, bold visuals, engaging copy, and retail website. To support the launch, developed a social media content calendar and executed an online media campaign — all grounded in a clear strategy.