Joe is a 25+ year advertising veteran and is a nationally and internationally recognized Creative Director responsible for shaping brands as diverse as Textron, First Niagara Bank and Boy Scouts of America. Joe is currently the owner and Creative Director of Brandtatorship – a boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media.