It may sound counterintuitive, but energy companies actually want you to use less energy. That’s why they invest in solutions, incentives, programs, and partnerships to help homeowners and businesses become more energy efficient. After a two-year break from major media outreach, Avangrid’s upstate New York companies — RG&E and NYSEG — returned with a new multi-channel campaign aimed at driving consumers to a dedicated website full of energy-saving resources. The message? Powerful savings start here.

The campaign spanned TV, digital display (including video pre-roll), paid and organic search, and social media. With click-through rates exceeding 5% and more than 10,000 landing page visits in the first three months, the results speak for themselves.