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Every badge earned represents dynamic real-world learning★

  • Campaign Development
  • Photography
  • Annual Report
  • Posters
  • Social Media
  • National American Advertising Award, Silver: Annual Report
  • District 2 American Advertising Award, Gold: Annual Report
  • Winner of three AAF Greater Rochester American Advertising Awards (ADDY), including: BEST-IN-SHOW. Gold: Campaign, BEST-IN-PHOTOGRAPHY. Gold: Poster Series, Gold: Photography Campaign, Gold: Campaign
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Bringing merit badges to life

Look around and listen. Ever feel like young people are increasingly indoors, online, and in some cases out of touch? Scouting is the alternative. They activate… Every field trip taken is an eye-opening exploration. Scouting in the Seneca Waterways Council is all about putting ideas, values, and people into action. This Scouting in Action campaign, and original photography, brought the merit badges to life. Merit badges featured were Fire Safety, Hiking, Astronomy, American Heritage, Scuba, and Citizenship of the World.

The annual report highlighted stories of five Scouts, 2 of whom are part of the first class of female Eagle Scouts. Posters were distributed throughout the community. Imagery was used on all social media to encourage fundraising and recruitment during a time hampered by unfathomable challenges during a global pandemic; it was also overwhelmingly filled with the Scouting spirit that turned challenges into opportunities. 2020 saw Scouting in action.

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60 Browns Race, Suite 201
Rochester, NY 14614
585-434-2050

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Laura Bredeson
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