Archive

June 24, 2021

GPS Advisers Branding

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column css=".vc_custom_1586982728410{padding-top: 2% !important;}"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/3" css=".vc_custom_1591822123885{padding-right: 5% !important;}"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_single_image image="57728" img_size="medium" alignment="center" qode_hover_animation="" qode_css_animation="" css=".vc_custom_1624576335984{padding-right: 15% !important;}"][/vc_column][vc_column width="2/3" css=".vc_custom_1591822377690{padding-bottom: 10% !important;}"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_custom_heading text="Insightful Consulting, Innovative Branding." font_container="tag:h2|text_align:left|color:%230c0c0c" use_theme_fonts="yes"][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] GPS Advisers...

June 24, 2021

By Joseph Mayernik

Lake Beverage Website

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="57013" img_size="full" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] A new look and language for a venerable beverage distributor. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text]Lake Beverage was a beer distributor for 75 years, long before websites were even a thing....

June 24, 2021

By Joseph Mayernik

The Strong National Museum of Play

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="56499" img_size="full" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Play Ball goes virtual and support goes national. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text]It was a year unlike any other. As with so many galas and gatherings, the 2020 Play Ball...

December 1, 2020

By Joseph Mayernik

Textron

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="56503" img_size="full" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Where Wild Ideas Work. An evolution of Textron’s record-breaking recruitment campaign. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text]With more than 18 highly recognizable brands, from Bell Helicopters to Polaris Snowmobiles, Textron Corporation was...

October 5, 2020

By Joseph Mayernik

Avangrid

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column width="1/2"][vc_single_image image="56492" img_size="medium" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="40px" image_repeat="no-repeat"][/vc_column][vc_column width="1/2"][vc_single_image image="56491" img_size="medium" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="40px" image_repeat="no-repeat"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_custom_heading text="A campaign to re-energize interest in energy efficiency solutions." font_container="tag:h3|text_align:left|color:%230c0c0c" use_theme_fonts="yes"][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text]Did you know that energy companies...

June 25, 2020

By Joseph Mayernik

A Spark From The Anvil

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="40px" image_repeat="no-repeat"][vc_custom_heading text="Download the podcast today." font_container="tag:h3|text_align:left|color:%230c0c0c" use_theme_fonts="yes"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Veteran Creative Director Joe Mayernik offers up a 3-minute commentary on life in advertising, marketing, and entrepreneurship. Subscribe to the podcast on Apple...

June 18, 2020

By Joseph Mayernik

Boulter Industrial Contractors

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="57372" img_size="medium" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="40px" image_repeat="no-repeat"][vc_custom_heading text="Celebrate an ode to the past, while looking to a promising future." font_container="tag:h3|text_align:left|color:%230c0c0c" use_theme_fonts="yes"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text]More than a century ago, there was a fast-growing market that...

June 12, 2020

By Joseph Mayernik

ANKHGEAR

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="57210" img_size="medium" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="40px" image_repeat="no-repeat"][vc_custom_heading text="We helped the inventors of MagZip® create AHKHGEAR, their new consumer brand built around simplifying life." font_container="tag:h3|text_align:left|color:%230c0c0c" use_theme_fonts="yes"][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text]Lots of people have ideas. A few...

May 21, 2020

By Joseph Mayernik

90.5 fm WBER

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="56938" img_size="medium" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text] How we helped an indie radio station promote its eclectic music and drive donations. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text]90.5 FM WBER is a listener and school district-supported non-commercial alternative radio...

May 20, 2020

By Joseph Mayernik

Causewave Community Partners

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_single_image image="56448" img_size="full" qode_hover_animation="" qode_css_animation=""][vc_empty_space height="20px" image_repeat="no-repeat"][vc_column_text] Impressive data and results don’t tell the whole story. This campaign’s “ROI” included saving a life. [/vc_column_text][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_empty_space height="40px" image_repeat="no-repeat"][vc_column_text]One day the Ad Council of Rochester (now Causewave Community...