Dave, Nancy and Scott, the MagZip® inventors, started selling MagZip in 2008. With some success, the inventors and business owners knew there was more opportunity for the first innovation in the zipper category in over 100 years.
The call we got started with a request for help with a naming project for the cool component, the MagZip zipper. In addition to some clever creative support, the company realized strategic guidance was also critical.
As we wrote our proposal, we gave this startup a menu of options so they would know what it would take to successfully launch the new brand as well as leverage two others distinctly. Over the years, three brands got clouded into one.
In the end, the company, DNS Designs LLC, now has digital assets for DNS Designs, a mechanical design and development company with growth potential; ANKHGEAR, the consumer-focused apparel brand with a world of growth opportunity ahead; and MagZip, a component that can be targeted at large scale clothing manufacturers much more aggressively than it has been recently.
