Did you know that energy companies actually want you to use energy more efficiently? It’s counterintuitive, right? The fact is, they strive to create solutions, incentives, programs, and partnerships to help homeowners and business leaders use less energy. 

We’re helping two of those organizations promote energy efficiency. After two years of little or no mass media promotion, Avangrid’s upstate New York energy companies — RG&E and NYSEG — are back on the air (and the internet) with a new campaign to spread the word.

The goal is to drive people to a website filled with energy efficiency solutions. The message is simple. Powerful savings start here.

With a variety of case-study-based examples, homeowners and business decision-makers can see the benefits of upgrades to the interior and exterior lighting, HVAC, even machine tools.