Mark and Rick were ready to turn a piece of land into a peaceful retreat. Today, wine lovers can stop for spectacular views of Ontario’s orchards while enjoying award-winning wines.
When we met Mark and Rick they had a vision and a great product, but needed help getting ready to commercialize and begin selling thier delicious wines. We began our engagement by listening to the things that motivated the brothers to begin producing wine and to understand how important the surrounding land was to their identity. After a period of learning about the brothers, the products, and the business goals, we embarked on our process of creating the brand.
Naming can be one of the most challenging and critically important aspects of your brand. One reason: lots of names already taken. We worked with the owners to find a name that was relevant to the location, yet free from the regional or national competitors.
Labels say a lot about your process and your product. A clean, intriguing, well-designed wine label has a natural shelf appeal. People want to taste what’s inside. Boom Point is a relatively new winery, unencumbered by European heritage or Californian expectations. The modern label design is crisp and refreshing.
Assets created by Brandtatorship, include:
- Positioning statement and brand manifesto
- Logo design
- Brand guidelines
- Label executions for multiple varietals
- Business cards and signage for the tasting room
