With a sterling reputation and pristine properties, we helped update the brand to match.
Family-owned for more than 30 years, DBI Properties was expanding its services, expanding its geographic reach and growing in entirely new strategic directions. Going beyond owning and renting their own apartment complexes, DBI had become a resource for other owners — a reliable property management company with expertise and scale.
That called for a close look at the brand. Time to treat the business the same way you’d maintain and upgrade a property. We went to work and developed positioning statements and a new visual identity to guide the company’s brand decision and direction.