Refreshing website refresh.
Lake Beverage was a beer distributor for 75 years, long before websites were even a thing. Trucks traveled the region. Reps chatted up store owners and bar managers. And every deal was done with a handshake.
Today, the business is far more digital. Of course, there’s still a physical place where the customer buys the product. But web presence is critically important.
After helping Lake Beverage evolve its brand, our next project was a website refresh. With three main audiences — restaurants, stores, and end customers — the website needed to speak intelligently to the needs of each one.
That started with simply explaining what a distributor does. How they add value to the beverage supply chain.
It also included showcasing the family-owned history of Lake Beverage, highlighting the company’s regional growth, and providing valuable interactive tools like the simple yet highly practical “Beverage Finder!”
Highlights:
- Animated text and a full-screen video bring the new Lake Beverage site to life.
- Clear, simple explanation shows exactly how Distributors complete the beverage supply chain.
- Easy navigation plus a handy “Resources” section make the website more than a digital poster — there’s real value for customers.
- Social integrations drive engagement.
- Testimonials from recognizable customer brands add to the credibility and currency of this longtime brand.
- A detailed list of the brands carried gives buyers a quick and easy way to find exactly what their customers want, and to try new varieties that may be tomorrow’s taste winners.
- ……………………………………
