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Rochester Precision Optics Branding

Rochester Precision Optics required a rebrand to position themselves a step above their competitors.

From design to prototyping to precision manufacturing, Rochester Precision Optics is a reliable partner for optics and photonics system success. Plus, the rebrand needed to include a connection with their newly acquired partner company ASE. The new direction required a logo refresh that was flexible enough to incorporate ASE and additional entities—essentially creating a solid logo family.

We also created a tradeshow booth for both RPO and ASE brands. Each entity attends events frequently and needed a traveling booth that stands out among the clutter.

  • Process:

    • The rebrand started with a brand workshop where we facilitated a discussion.
    • Crafted a positioning and manifesto statement and presented to the entire company during the brand launch.
    • Logo design and logo family.
    • Extended the new design to create a logo family.
    • Detailed brand standards.
    • Tradeshow displays and apparel.
    • Sales presentation, sell sheets and collateral for multiple business units.
    • Website design and launch.
    • ……………………………….