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Seeing beyond the brand.

A rebrand that spans the globe.

Rochester Precision Optics conducted an agency review to obtain a marketing partner. We were hired to reposition Rochester Precision Optics, as well as its subsidiaries which included new overseas acquisitions that needed to be folded under the new brand umbrella. We created a new brand identity and logo family, which translated to all communications.

 

We launched their new website, along with a new tradeshow presence, sales presentation, sell-sheets and apparel. We also manage social media for RPO & ASE and will be executing a public relations strategy. To learn more about the Rochester Precision Optics branding process and its results, visit the RPO branding page.

  • Highlights:

    • Tactics included designing, implementing, and launching a new website, developing a new tradeshow presence, sales presentation, sell-sheets, and apparel.
    • New logo and trade dress earned kudos from customer’s industry competitors.
    • Tradeshow booth traffic increased 75% over the previous year.
    • Website traffic increased 50% after launch.
    • Time on the website increased from 2.5 minutes to 7 minutes due to improved design and usability.
    • ……………………………..