Rochester Precision Optics conducted an agency review to obtain a marketing partner. We were hired to reposition Rochester Precision Optics, as well as its subsidiaries which included new overseas acquisitions that needed to be folded under the new brand umbrella. We created a new brand identity and logo family, which translated to all communications.
We launched their new website, along with a new tradeshow presence, sales presentation, sell-sheets and apparel. We also manage social media for RPO & ASE and will be executing a public relations strategy. To learn more about the Rochester Precision Optics branding process and its results, visit the RPO branding page.