Leverage the construction project for your party theme. That was the strategy for the Strong Museum’s Play Ball 2019.
The “Pardon our Glitter” approach celebrated the ambitious expansion with construction-zone signage and plenty of playful theme extensions. Embracing the challenge of the venue allowed us to create a fun, relevant connection with loyal supporters of the Strong. Results were better than the organization could have hoped. More than 700 guests detoured through a temporary back entrance to mix, mingle and bid on hundreds of silent and live auction items.