Recruiting the best talent for nationwide opportunities takes a wild idea★
- Campaign Development
- Website Design
- Video Production
- Email Campaign
- Social Content Creation
- Booth Design
- Collateral
- 200%+ increase in applications in the first year
- 1.5x improvement in the offer-to-acceptance rate
- Winner of an American Marketing Association (AMA) Pinnacle Award, B2B campaign.
Where wild ideas work
Textron, known for its portfolio of over 18 iconic brands, including Bell Helicopters and Cessna, faces challenges in attracting top talent amid competition from tech startups and more widely recognized companies. We partnered with Textron to launch its record-breaking recruitment campaign, Where Wild Ideas Work. This comprehensive effort included concepting, filming, editing, animation, social media, recruitment events, and sales enablement tools—all strategically aligned with Textron’s established brand platform, successfully repositioning Textron as a compelling career destination for emerging talent, setting a new benchmark for recruitment success.
Client Testimonial
Brandtatorship has been our partner for several years due to our strong relationship, their commitment to meeting our needs, and their willingness to work to understand the complexity of our organization. They are timely to meet deadlines set and collaborate with us very well. Working together to define goals and objectives that are aligned to our business needs, they support us through a variety of mediums to attract early career talent for the organization. They are also up front in cost and scoping, so we are very clear on what is achievable based on our budget. They are always willing to jump in to resolve any issues we encounter to support us on additional work outside of our typical scope as needs arise.