Lake Beverage is one of our longest-standing client relationships. For over 12 years, we have been their partner that evolved their brand, helped create a new signage inside and outside of their offices, developed a comprehensive fresh look for their 75th anniversary, and crafted a new website and more.

When it came to refreshing their website, we had three distinct audiences to consider — restaurants, retailers, and end consumers — the site needed to speak clearly and effectively to each group’s needs. That began with answering a fundamental question: What does a distributor actually do? We explained the value they bring to the beverage supply chain in simple, engaging language.

The redesign also highlighted Lake Beverage’s proud, family-owned history, its regional growth, and included useful tools — like the highly practical and user-friendly “Beverage Finder.”